Brand X at the TWT Creative Precinct
Auswin TWT Developments (TWT) has appointed leading arts organisation, Brand X, to manage the activation and creative programming of a number of disused and empty commercial buildings that make up the newly created TWT Creative Precinct in St Leonards.
A major new arts undertaking by TWT, the ‘TWT Creative Precinct’ is an exciting, vibrant new initiative which involves the conversion of a number of commercial buildings between Atchison St and Chandos St to be used as creative space such as artist studios, rehearsal space, gallery space and creative retail for a proposed 18 month to two year period.
Brand X is a not for profit arts organisation run by artists for artists. They are widely recognised as the leading service provider for activating empty spaces for the independent arts sector, with an impressive track record of breathing creative life into what would otherwise be disused spaces across the city.
TWT General Manager, Stephen Fitzpatrick said that the appointment of Brand X is an exciting milestone in the development of the burgeoning TWT Creative Precinct and a major turning point in the cultural landscape of Sydney’s lower north shore and particularly, St Leonards.
“Based on the ongoing success of Brand X’s other vibrant space activations across the city, we look forward to welcoming their unique ‘brand’ of creativity to St Leonards and to transforming what would other be empty spaces into cultural assets for both artists and the local community,” Mr Fitzpatrick said.
With over eight-years experience in space activation, Brand X Director, James Winter is a leading authority in making creative use of vacant spaces and works closely with property developers, local councils and key arts organisations across NSW to provide affordable space to the arts community and enhance the cultural life of NSW.
“Brand X is delighted to be working with TWT on our first activation on the north shore. The spaces that make up the TWT Creative Precinct hold huge potential to transform these streets into a corridor for celebration, collaboration and belonging,” Mr Winter said.
“There are already a host of creative businesses around Atchison Street and we feel that by complimenting and engaging with those businesses, as well as bring new energy into the space, the outcome will be a revived, artistic boulevard that will bring an eclectic cultural life into the surrounding streets, making it a destination for visitors, locals and artists alike.”
“We also plan to curate a creative calendar of events for the people of St Leonards and beyond, including monthly arts activities and a major laneway festival that will take place in November 2014,” Mr Winter added.
Keep an eye on our What’s On page to find out more about the upcoming activations and events happening at the TWT Creative Precinct.